For a limited time only, I’m offering the coaching videos at a reduced rate of £3 a month.
I’m doing this as a way of saying thank you
to my first customers.
How does the pricing work?
Take advantage of this special price
If you subscribe now, you will always pay the lower price of £3, for as long as you keep your subscription.
Later on, when I have more content, I’m going to raise the price. This new price will not affect existing subscriptions.
Essentially, I will reward early customers for their loyalty, by keeping them at the lower price of £3.
When will the price go up? How much?
I haven’t made a final decision on this yet.
Most likely, the price will go up to £4 within the first few months. Certainly this offer isn’t going to be around long, as it’s an extraordinarily low price for what I’m providing.
In other words, you save 25% by subscribing now.
Why offer a lower price?
It’s fairer on subscribers
I’m only just getting started. Over time, I will build up a large library of content; but right now, there are relatively few videos.
I recognise that, in the early days, your subscription is buying you access to fewer videos. To compensate for this, it’s only fair that you should pay less.
It helps me too
I want to make this work. I want the coaching videos to become a brilliant resource for badminton players worldwide, and to support the creation of more free articles. But I need some money coming in to fund the project.
The most difficult time for a business is always the start. Early customers are especially valuable, because they help get you started and provide some funds to reinvest.
The lower price is an incentive for players to subscribe now, rather than later.
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